Lidl-Trek Cycling team

Digital brand activation

In our collaboration with the Lidl-Trek cycling team, we were given the unique opportunity to participate in their transformative rebranding process. This project allowed us to fully leverage our expertise in 3D modeling, design, web development, photography, and film-making.

Our work encompassed the development of a 3D model for their new kit, the creation of an exclusive landing page ( made by our sister digital agency Explose ), as well as the production of high-quality photographs and videos of figurines representing each rider on the team. This multifaceted approach resulted in a comprehensive and engaging digital presence for the newly named Lidl-Trek team.

The final result can be explored at This project showcases our ability to create innovative and compelling digital solutions that effectively bring a brand's vision to life.

We are immensely grateful to Trek and Lidl for this opportunity, which has been both a rewarding challenge and a testament to our commitment to delivering high-quality digital experiences.

Client Trek
Year 2023
What we did
  • Concept
  • Video production
  • Film making
  • 3D design
  • Audiovisual art direction
  • Color grading
  • Music identity
  • Sound design

Sozial. Nohalteg. Solidaresch.